
The Essential Guide to What NOT To Do.
“The essence of strategy is choosing what not to do.”
neg•a•tism [neg-uh-tiz-uh m]· noun
The act of learning from negative outcomes or behaviors.
Avoiding specific mistakes can be more valuable than copying someone else’s success. We surveyed business owners about their mistakes, hard-won lessons, and warnings for startups — and compiled the responses into one book.
Unlock the Wisdom of Hindsight: Buy the Negatism Book!
Employees
HR, hiring, firing
Clients
Relationship management
Fees
Pricing, products, services
Restructuring
Mergers, acquisitions, succession
Financial
Cash, debts, loans, taxes
Advertising
Networking, social media
Infrastructure
Technology, processes
Kitchenette Sink
Miscellaneous